Does the model name your company when a client asks it?

How is AI visibility different from SEO?

A search engine builds a list and what counts is your place on it. A model builds no list: it names a few companies and describes each with a couple of traits. The one about whom something concrete can be said wins.

In practice you can rank high on Google and not exist in the model’s answer. It works the other way too: text that answers a buyer’s question directly sometimes gets quoted by the model even when it does not recommend the company itself.

What we measured on 6 September 2026

We asked two engines with web access the same buyer’s question, in Polish: whom they recommend to build a website for a small service business in Poland and what to look for when choosing a provider. We changed only the engine. We did not count who won. We looked at how each engine described the companies it named.

1. Where the engines took their answer fromFrom agency directories and rankings, not from providers’ websites. The same directory showed up in both.
2. How they described the recommended companiesBy review count, budget threshold, team size, work in the asker’s trade and city.
3. What they offered to filter by, unpromptedOne by budget, review count, location and work for small businesses. The other by trade, budget and city.
4. What they never used onceThe provider’s price. Almost nobody publishes one, so when asked about costs one engine reached for the ranges in an agency’s blog post.
5. What they assumed by defaultThat a company website runs on WordPress.

Limits of this measurement: two engines, one category, one question, one day. A question with a tighter condition may read differently. We repeat it every month and update the date above this list.

What this means for your company

• A listing in trade directories. Both engines went to directories first. Without a listing the model most likely will not see your company, even when the website is done well. That is where we start in care.
• Numbers on the website and in the Business Profile. The model describes companies by reviews, budget, team size. Whoever publishes none drops out of the comparison. A profile with reviews and a website with numbers give it what it looks for.
• A price stated plainly. The model almost never finds one, because hardly anyone publishes it. A company that does enters the answer to the cost question without any budget.

How much does checking AI visibility cost?

There is no separate price. AI visibility is one of the six chapters of the audit, and the whole audit costs PLN 2,900 net.

The chapter is called “AI answers” and says whether the models name your company, whom they name instead of you and how they describe them. The rest of the audit is about enquiries, search, technical health and three competitors.

What is not included

• A guaranteed place in the model’s answer. What you get instead is a list of what the model reaches for, and the work that adds it.
• An “AI SEO” retainer that charges for a promise. You pay for the measurement in the audit and for hours in care, that is for work you can see in the breakdown.
• Fixes in the dark. Many SEO agencies sell a ready-made package for this. We first measure whether and how the models describe your company today. From that we work out what to change on the website and in the directories.

Do you guarantee that ChatGPT will recommend my company?

No, and nobody can: the model builds its answer from scratch every time. We sell what the model reaches for. A listing in the directories it uses. Numbers and a price on the website. Content that answers the buyer’s question directly. In the audit we check what is missing; in care we add it piece by piece.

Website and visibility audit · PLN 2,900 net · write to us